Web Site Design
The advantages of having a web site
from which to promote and sell your ebooks bring enormous gains
over time. Imagine your own 24 hour, 7 days a week, global brochure,
catalog, store front and check out counter for $50 or less a month.
Can you purchase a classified ad these days for that amount of
money? I don't think so, certainly not with the world wide coverage
a web site can provide.
A web site can be finely tuned —
'optimized' is the popular term — to
rank high in the search engines for keywords related to your
content. This means hundreds of thousands of visitors coming to
your site at virtually no cost to you.
However, a web site, like a book
cover, has five seconds or less to grab the attention of a viewer.
Web surfers are in a hurry and click away fast, unless they recognize
quickly that what you provide matches their needs.
Therefore, write headlines that get viewers to linger long enough
to read more about your ebook. Your site must download quickly,
appear organized and easy to navigate, and above all, clearly
state a unique message identifying what your site is about.
A poorly designed site is worse than useless because it creates
a negative impression that lingers far longer than a favorable
impact.
View a web site as a work in progress.
Fresh content attracts more visitors. Your web pages will be viewed
by potentially millions of prospective buyers around the world,
24 hours a day, 365 days a year. Long beyond the hours you spend
today, your web site can produce leveraged marketing results that
would take you months, maybe years of efforts to reproduce offline,
even if you could.
There are many free sites for learning HTML online. Simply do
a search for "learn HTML." Or you may want to try some
of the services that supply easy-to-use templates. I've put up
sites within an hour or two using these tools If you're
in a hurry to get your site up now, try one of the following web
site builders:
 This
article is copyrighted and excerpted from the book Your
Guide to Ebook Publishing Success by James
Dillehay, member of the advisory board to the National Craft
Association.
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now
No portion of this material
may be published, resold or reproduced in any form including electronically
for any purposes.
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