Become
an Expert
If
you have written a book and the book is found to be useful by
reviewers and media editors in your subject area, especially a
nonfiction book, you are considered by many to be an expert on
that topic.
Through
my books about the business of selling crafts, I became recognized
as a national authority. I was invited to serve on the advisory
board of the National Craft Association. My name was listed in
Who's Who of American Entrepreneurs. One of my books was
chosen as the official text of a national professional guild of
crafters. I was invited to appear as a guest on national TV and
radio talk shows which has resulted in thousands of dollars in
book sales.
Steps
involved in building yourself into a recognized expert:
-
Determine
a specific topic or niche based on your life experiences or
interests.
-
Increase
your familiarity with the subject through reading books, newsletters,
magazines; joining associations; networking through Internet
discussion groups; and keeping up with trends in your field.
-
Create
a bio/resume listing your experience, credentials, degrees,
endorsements, published articles and books, previous media
appearances, public speaking engagements, seminars, awards,
consultant projects and a quotes sheet with testimonials.
Update your bio whenever you can add new listings.
-
Produce
a newsletter, column, articles, web site, public appearances,
workshops and any means of gathering a mailing list of people
who have read, seen, or heard you or your material.
-
Within
your specialty, become a consultant and establish appropriate
fees for counseling individuals or businesses.
-
Design
a brochure, business card, web site, stationery and logo with
a consistent theme to showcase your expertise and create name
recognition.
-
Get
mentioned in newspapers, magazines, newsletters, web sites,
and Internet discussion groups using the guidelines in this
book.
-
Learn
how to do radio and TV interviews that result in sales for
your books.
-
Become
a paid speaker.
-
Conduct
classes, workshops, and seminars on your subject.
-
Host
your own cable TV, radio, or Internet forum.
-
Write
and publish articles for major magazines.
-
Write
and syndicate a magazine, newspaper and Internet column.
-
Create
and produce books, ebooks, audio tapes, video tapes, special
reports and newsletters to sell at public appearances and
workshops.
-
Get
endorsed by organizations and trade associations in your field.
When
editors and producers need experts, they often turn to book authors.
One of the most frequently searched directories is Radio-TV Interview
Report - http://www.rtir.com.
Also,
see http://www.profnet.com,
a service of PR Newswire which, for a subscription of $100
a year, allows you to list yourself as an expert in their database
searched 10,000 times per month by journalists looking for leads.
In
addition to becoming an expert source for the media, you can become
a volunteer expert to the general public in any of hundreds of
categories by registering at http://www.expertcentral.com.
You will receive questions from people looking for free advice
on a given topic which you can reply to directly, promoting your
newsletter, website, article archives, ebooks, seminars or other
products.
More
"expert" sites to list yourself:
[back
to article list]
 This
article is copyrighted and excerpted from the book Your
Guide to Ebook Publishing Success by James
Dillehay, past member of the advisory board to the National
Craft Association.
purchase
now
No
portion of this material may be published, resold or reproduced
in any form including electronically for any purposes.
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